Permanent hair dyes were invented in 1907 and have barely changed since then. They were created at a time when there was less awareness of the harmful effects of the toxins, endocrine disruptors, coal tar dyes, carcinogens, and other chemicals that cause continual damage to the hair and scalp.
Hairprint functions in a way that is the opposite of how hair dyes work. Rather than stripping hair of its color and inserting coal tar dyes, which all permanent hair-coloring products do, Dr. Warner’s process mimics how hair gets its true color in the first place. The color responsible for all brown and black hair is eumelanin, which is a variation of the melanin pigment that is responsible for the color of your skin and eyes. The reason Hairprint looks so natural on your hair is because it is natural.
Hairprint is literally the only hair color treatment that you can eat!
Baking soda is what we use at home for baking and cleaning. Mucuna pruriens extract is made from velvet beans. Sodium carbonate is made from salt and limestone. Ferrous and manganese gluconate are both vitamin supplements. Hydrogen peroxide* is made of oxygen and water and naturally occurs in the hair follicle. Carbomer is an inert thickener used in shampoos and pharmaceuticals. Diatomaceous earth is a naturally occurring sedimentary rock made from ancient deposits of hard-shelled algae.
*The concentrations of hydrogen peroxide we use are between 1% and 1.5%, a fraction of what one gets in drugstore peroxide. In conventional hair dyes, peroxide is used to break open the hair, and can be up to a 12-15% concentration. We do not use peroxide to open the hair cuticle (which is very damaging) but rather to oxidize the mucuna pruriens extract. When applied to your hair, the peroxide is virtually gone.
Pretreatment Ingredients: Aqua, lauryl glucosides, sodium cocoamphoacetate, sodium carbonate, sodium citrate, hydroxypropyl methylcellulose, phenethyl alcohol.
Our patented formula takes these natural ingredients and creates eumelanin, the pigment that colors all brown and black hair.